Agenda - Day 1
Morning (9.00 - 12.00)
Introductions and Overview
Introductions, participants and instructors
Business case overview (the view from 39,000 feet)
8 keys to a successful case (overview from 2,000 feet)
Review essential financial concepts Part I
Measuring business performance, planning and budgeting terms, and the time value of money.
Designing the Case (Part 1)
The Business case introduction
The subject statement
What is the case is about? What business objectives does the subject addressed?
What business problems does the subject solve?
The purpose statement
Why the case is being built? For whom? What information do they need?Scope and boundaries
Whose costs and whose benefits will be included, over what time period?
Case studies:
Justifying a major software system (ERP system)
Estimating marketing program ROI
Deciding whether or not to launch an e-business venture
Other case studies will be added at participant request, including:
Workshop Practical Exercise 1: Subject, purpose, scope and boundaries
Lunch (12.00 - 1.00)
Afternoon (1.00 - 5.00)
Essential financial concepts Part II
Financial decision criteria and financial metrics in the business case
Designing the Case (Part 2)
Methods and assumptions
Scenario design
Data sources
The cost model
Provides the rules for deciding (and communicating) which cost items belong in the case
and which do not. It also helps ensure that different scenarios are compared fairly.Making assumptions
Precisely what do "cost" and "benefit" mean?
Building the Case (Part 1)
Analyzing costs and benefits
Cost models for the case studies:
Software system acquisition cost model
Marketing program cost model
E-business venture cost model
Workshop practical exercise 2: Building the cost model
Day I summary and wrap up
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